Categories: Discussion

New Year’s Resolutions – Improve Your Home Business Strategies

There is nothing more exciting than a NEW YEAR. It allows for a fresh start and enables us to set new goals that will help us to improve our lives both personally and professionally. It is important to keep whatever your resolutions are. If you don’t believe you will keep your promises then don’t make any. It would help to be realistic, giving yourself targets and goals that are achievable. You can look at it like: “I resolve to post to my blog 2 more times each week” or “I resolve to increase my sales by $100 a month.” Again, keep it something you know you can actually do so you don’t get discouraged.

I want you to consider the fact that there are many things you’ve learned about yourself that may need to be unlearned. I know it sounds strange, but this is the exact approach that Michelangelo took when he sculpted The Statue of David. When you have an opportunity to uncover, or unlearn certain things that you’ve accepted as the truth, then (and only then) can you truly embrace the tremendous power you have to create positive, sustainable change in your life and in the life of others.

Michelangelo was considered by many to be one of the greatest artists of all time. Each year, millions of tourists flock to the Italian city of Florence to see Michelangelo’s greatest masterpiece, the Statue of David. Upon its completion in 1504, this 17 ft. tall statue, sculpted with incredible precision and beauty, generated an immediate buzz amongst the townspeople. Many were left wondering how Michelangelo was able to create a sculpture of such magnitude and with so much detail, out of what was once a huge slab of marble.

When asked this question, Michelangelo smiled and humbly replied, “Actually, it was quite simple. I didn’t create David, you see. David already existed concealed within the stone. All I had to do was chip away at what wasn’t David.” His response serves as a perfect metaphor for the process of unlearning.

Just as Michelangelo was able to chip away at the various layers of marble that represented who David wasn’t, you too can chip away, or unlearn, the various layers that prevent you from achieving your true potential. You are not doubt, fear, guilt, discouragement, or suffering. These all originated in your mind as a response to outside stimulus; you learned them. The unlearning process begins with a commitment to self-discovery and a willingness to change a set of beliefs that have been running on auto-pilot for years.

When it comes to a home business there is always more you could be doing, even if that is hard to imagine because you believe you are working as hard as you can. You can try a new strategy or refine your process for an existing one. There is always room for improvement because nothing will ever be perfect. All you can be expected to do is the best you can.

If you have seen results then it is probably easier to stay on track and even to feel motivated to do more than you have been doing up to this point. In most cases, however to see appreciable results, it takes a long time even when you are making a real concerted effort to promote your business. It’s just the nature of reality – not everybody is interested. You can’t think about them – you have to focus on the ones that are and finding them.

It is simply unrealistic to believe you are doing something wrong because you still don’t see any results of all of your actions. This is probably the biggest mistake we make because it tends to demotivate us and we begin to figure ‘why bother’ since nothing we have done has produced any sales. It would almost be better not to check for results than to constantly become discouraged because there are no sales YET. There are various and numerous reasons why sales can be slow for extended periods of time.

Your job is to do everything that you can to promote your business over time. Your job is to ‘never say die’ (never give up). Your job is to stay motivated and never become discouraged no matter what you have to do to ensure that. Your job is to believe in yourself. If you have had reasonably good information on what techniques and strategies usually work best, then try to have faith in those.

At the same time it never hurts to see what else is out there for you. This could mean adding another income stream or trying a new strategy or technique. There is always room for growth. Always do the best you can, and if you really try you can always stretch that a little more each day. You are a part of something special!Keep chipping away.

Happy New Year!


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